Welcome to XPECT Marketing
XPECT Marketing’s technical publishing division XPECTtech began as a result of a manufacturer who was having difficulty finding a communications agency, technical writer or someone that understood high-tech products and the user’s perspective required to learn about these products. As a previous owner of a technical communications company, Tom has assembled a team of strategic partners that assist in the total communications package for manufacturers, distributors and professional service firms.
Working directly with engineering departments, technical information needs to be translated into something that is useful for a prospect, yet it must effectively communicate the value propositions that pique interest and raise questions.
XPECTtech meets with engineering, sales, applications engineers and top management to develop go-to-market strategies and develop the appropriate documentation, training and support materials necessary for a successful product launch. Research, competitive analysis and strategic goals are identified and set in order to meet critical timelines and to maximize and leverage the expertise and internal investment made in new product development and as well as human capital.
Contact us for more information on our technical publishing division.
Today, just trying to keep up will make us fall behind. All things are moving at a more rapid pace then ever and to succeed we must move faster and smarter than ever before and change the way we do business.
Whether you are a sole practitioner, a 20-partner multi-office firm or the Big Four, competition is fierce. Up selling, down selling, cross selling…but one thing remains constant. Without a product to sell, people buy relationships. In order to find time for more relationships, we must be smarter, quicker, and more efficient than ever before.
With our strategic processes in place, whether you have a marketing staff or not, we will bring the best practices of the professional services industry to your firm, train and coach you and help you understand the importance of investing in relationship building for positive growth and a positive future for your firm.
Let us show you how to become more efficient and build your practice. Strategic Positioning for Growth—Optimum Growth.
We offer a free, one-hour Practice Building Assessment, with a follow up report, to see how you stand in the industry and what opportunities exist. Click Here