WHAT WE OFFER

Services

XPECT Marketing is not a cookie-cutter approach. Everything must start with establishing a baseline, identifying goals and setting expectations. This is where the Free Practice Building Assessment comes in. Areas are identified and an hourly or a project proposal will be submitted in writing. Some clients select a package of services based on the Practice Building Assessment and a substantial discount is provided for ongoing engagements.

Some of the most common services for achieving optimum growth:

Marketing and business development analysis

• Firm and niche marketing plans
• Partner coaching
• Staff training
• Proposal process improvements
• Marketing budget development and strategy
• Prospect/Pipeline system
• Client cross selling
• Centers of Influence/Referral process and tracking
• Newsletter programs
• Referral bonus programs
• Collateral materials
• Biography development
• E-mail campaigns
• Internal communications
• Personal marketing plans
• PR program development
• Web mapping, enhancement, development
• Client retention surveys
• Event planning
• Community involvement